The Secret To Soft, Dewy Skin: Urban Rani Facial Serum

It can be oily, but it is not a facial oil; it can be watery, but it is not a toner or essence. So, what exactly is a face serum? 

Simply put, a face serum or facial serum is a more concentrated formulation of several potent, active ingredients that help address specific concerns on a deeper level.  From anti-aging serums to anti-pollution face serums, anti-acne serums, and herbal skin serums - they come in all kinds of formulas and categories. 

As layering has become the latest skincare trend, the popularity of face serums has also risen, and rightly so. Experts believe in natural serums and treatments as they deliver active ingredients most efficiently to the skin because of their ability to be quickly absorbed by the skin. The small molecules of active ingredients such as Niacinamide, Hyaluronic Acid, and AHAs penetrate deep into the skin, playing an important role in minimizing blemishes, dark spots, pigmentation, and fights signs of aging, dry skin, acne-prone skin, and dull skin.

Since they are so light, face serums are a great buy for people with oily and acne-prone skin. Trust us. Face serums are absorbed easily and don’t feel greasy at all. Moreover, with ingredients such as retinol, vitamin C, vitamin E, and ferulic acid, face serums are also a great product to include in your skincare in your late 20s or early 30s, which is when early signs of aging start to appear. 

With so many options available, choosing the right combination of face serums can be difficult. To start with, you could opt for our special anti-pollution face serum - Urban Rani Facial Serum. Lightweight and powered with fortifying plant-based AHAs, Vitamins B3 and C, luscious fruits, and vibrant botanicals, this niacinamide hyaluronic acid serum combat signs of skin fatigue, dark spots, and pigmentation, resulting in fresh and younger-looking skin. 

Like all our other products, the Urban Rani Facial Serum is formulated without parabens, sulfates and is vegan and cruelty-free. 

Confused about when to apply your face serum? Don’t worry; you’re not alone. As a rule of thumb, it’s best to start with the lightest product. So, after you’ve cleansed and toned your face, you can massage a drop or two of the face serum on damp skin and seal it in with a moisturizer or add any other products that you might like, such as eye cream or face oil. Depending on your skin type and concerns, a serum can be used either once or twice a day.