Urban Rani 2% Hyaluronic Acid + 5% Niacinamide Serum

This potent serum visibly firms, plumps and hydrates your skin for a youthful, healthy-looking appearance. Featuring 2% highly concentrated hyaluronic acid, this face serum helps to bind moisture to the skin while smoothing the appearance of fine lines and wrinkles. 5% Niacinamide brightens and evens out the skin tone while improving texture for a radiant complexion. This firming serum is suitable for all skin types, including sensitive skin.

Customer Reviews

Based on 1 review Write a review

  • Protective action for reduction of skin damage due to pollutants
  • Targets on diminishing fine lines, age spots and signs of skin fatigue for tighter, younger-looking skin
  • Formulated with fruit-based AHAs, renowned for skin polishing properties
  • Smooth application and quick absorption that delivers optimal hydration, moisture surge and care

  • Take a few drops of the serum on the palm of your hands.
  • Dot it across your face and neck area evenly. 
  • Gently massage onto face and neck with your fingertips, and let it absorb. 
  • Quick absorption occurs with instant hydration.

Purified Aqua, Glycerin, Niacinamide, Hyaluronic Acid, Xanthan Gum, Aloe Vera (Aloe Barbadensis Leaf) Extract, Benzyl Alcohol, Allantoin, Licorice (Glycyrrhiza Glabra) Extract, Moringa Oleifera Extarct, Strawberry (Fragaria Vesca) Fruit Extract, Pomegranate (Punica Granatum) Seed Extract, Potassium Sorbate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Oat (Avena Sativa) Meal Extract, Saffron (Crocus Sativus) Flower Extract, Borage (Borago Officinalis) Seed Oil, Rose (Rosa Centifolia) Oil, Citric Acid, Pomegranate (Punica Granatum) Seed Oil, Jojoba (Simmondsia Chinensis) Seed Oil, Grape (Vitis Vinifera) Seed Oil, Sweet Orange (Citrus sinensis) Oil, Tocopheryl (Vitamin E) Acetate, Argan (Argania Spinosa) Kernel Oil, Lavender (Lavandula Angustifolia) Oil

Vegan | Cruelty free | Plastic Neutral Packaging

*Clean Promise*: Product is formulated without Parabens, SLS/SLES, Phthalates, Formaldehydes, Mineral Oil, Oxybenzone, Talc, Phenoxyethanol and Synthetic Fragrance.

Note: We care about your allergies. Please be advised that this product may contain nut extracts.

Use within 12 months of opening.

Customer Reviews

Based on 49 reviews
Craig Mitchell

Urban Rani Facial Serum

Kiruthika Subramanian
Lifetime customer

I learnt about this product after several conversations and after trying it for about 10months, hands down the best facial serum I have ever used. My skin looks healthy and glowing. I never knew I could have such a soft face until now. Thank you NM for this amazing creation. You got a life time customer, now deal with it :-)

Sara Harper
Love it!

One of the only things that helps keep my skin clean and even looking! Will be repurchasing forever

Sara Harper
Love it

I got this in a vegan subscription box and I've been hooked ever since. I think I've been using it for five months now and my skin is glowing!


Loved it