Our Mission

We are modern international skincare focusing on holistic wellness. Our mission is to modernize traditional Indian beauty philosophies making them relevant to today’s changing lifestyle.

We lead with a simple thought — when you FEEL good, you LOOK good.

Our mantra is conscious living, with a connection of the body, mind and soul. Ideated in the USA, our products are 100% vegan, cruelty-free and created with ethically sourced ingredients.

We give Nature time to work its magic.

Good things take love and care and lots of time to make. Just look at how nature create its bounties — from seed to sapling, buds to blossoms… we too take our time to find and source the best, most nourishing ingredients, and wait for the seasons to nurture them to goodness. Hence, some of our formulations take months to create.

Meet Our Founder

“I wanted to build a brand where beauty wasn’t the source of happiness, but happiness was the source of beauty.”

– Ritika Jayaswal, Founder & CEO, Nourish Mantra

Fueled by curiosity, introspection and a love for holistic wellness, Ritika Jayaswal founded Nourish Mantra in 2019.

After completing her education at Parsons School of Design in New York, Ritika threw herself into the busy New York life. Her body’s needs of proper nutrition, sleep and calm took a backseat. That’s when her search for stillness began.

Trading back to her roots, she started practicing Vipassana – one of India’s most ancient techniques of meditation. The practice involves complete silence and solitude, giving the mind a clear path to envision creatively.

That’s when an epiphany dawned upon her — outward beauty is a direct reflection of the inner self.

With that thought, the process began with traveling across India locating pure and exotic ingredients that took over a year, and then finding genuine Ayurvedic practitioners and informed experts to fine tune the recipes. After over 500 days, Nourish Mantra was born.

Our Certifications

We come from the land of do no harm and non-violence. We believe in clean, cruelty free beauty.

In the Press