5 reasons why you need a facial serum

Nourish Mantra

Unsure about what to include and exclude in your daily skincare? Don’t worry, you’re not alone. Skincare can be confusing, especially if you’re new to the game. When you’re working towards setting up a specific skincare routine for yourself, it is important to remember that every category of facial care beauty product serves its own purpose. The newest kid on the block is face serum for glowing skin. Now you may ask, what are face serums, what are face serum benefits, and do I really need to add another product to my skincare regimen?

Put simply, in the category of face creams for women, a face serum or facial serum is a more concentrated formulation of several potent, active ingredients that help address specific concerns on a deeper level. Some of the commonly used ingredients in face serums include vitamin E, Retinol, Hyaluronic Acid, Niacinamide, and Peptides. While a few facial serums combine several of these new-age ingredients with natural ones, there are a few that focus primarily on one or two. Most of them are also water-based, which is why face serums for oily skin are so popular. Depending on your skin type or concern, you can choose from a vitamin c face serum for skin brightening or the best face serum for dry skin.

Now that we have established what a facial serum is, it is time to talk about face serum benefits and why you need to include it in your daily skincare. To make things easier for you, here’s a resourceful list of our top reasons why a facial serum could be the next big thing in your skincare routine.


As we mentioned earlier, facial serums are usually water-based, which means they are lightweight facial care beauty products and not heavy as some face creams for women or facial oils and night cream. 

Owing to this, facial serums are perfect for people with oily or sensitive skin and those prone to acne or skin breakouts. Because of its light formulation, it is almost like you aren’t wearing any face products on your skin. This also makes it a great summer essential!


As facial serums are so light, they can be easily and quickly absorbed by your skin. Unlike some heavy moisturizers that stay on the top layer of your skin creating a barrier, facial serums are more skin-friendly, allowing all the goodness to penetrate deeper into your skin.

This ensures your skin gets the necessary moisture and a deeper hydration level than even the heaviest creams can provide. The small molecules of active ingredients such as Niacinamide, Hyaluronic Acid, and AHAs seep into your skin, playing an important role in minimizing blemishes, pigmentation, and signs of aging. 


If you’re someone with skin prone to acne breakouts or excess oil, you must know how clogged pores aggravate the issue. With facial serums, you don’t have to worry about the product clogging up your pores as they are non-greasy and non-comedogenic. So, you can rest assured that it won’t trigger your acne or worsen it in any way.

This makes a facial serum an ideal first step in the layering process, after cleansing and toning. While heavy creams and oils form a barrier on top of your skin, serums can penetrate quickly and deeply. So, you can say goodbye to sticky and oily skin. 


No matter your skin concern, you be sure that there is a serum out there that specifically addresses that issue. From dull skin to hyperpigmentation and premature aging, face serums contain many ingredients that can target specific concerns.


Face serums with retinol are specially formulated to minimize aging signs, such as wrinkles and fine lines. It can protect your skin from free radicals and the damage they cause. In contrast, a vitamin C face serum has the potential to brighten up your dull appearance. Meanwhile, serums with ingredients like vitamin E, ferulic acid, and green tea help prevent oxidative damage from sun exposure and pollution, which can lead to premature signs of aging.


With higher concentrations of several potent, active ingredients, facial serums are considered a more effective face product and can provide visible results. Moreover, as they are lightweight and non-comedogenic, they are easily absorbed into the skin, making them more effective than other categories of facial care beauty products.

With skincare, a lot of us want quick results, and with facial serums, that is a possibility. Packed with active ingredients that are easily absorbed by the skin, facial serums are a game changer. Today, as our beauty aisles have so many different options available, choosing the right face serums that suit your skin type and address your specific concerns can be complicated. 

The best facial serums are formulated with natural and new-age ingredients that nourish your skin from within. From our range of authentic ayurvedic skincare products, the Urban Rani Facial Serum is one such example. Suitable for all skin types, the Urban Rani Facial Serum is lightweight and powered with fortifying plant-based AHAs, Vitamins B3 and C, luscious fruits, and vibrant botanicals. This niacinamide hyaluronic acid serum combats signs of skin fatigue, dark spots, and pigmentation, resulting in fresh and younger-looking skin. The best part is, this also works great as a night cream and effortlessly melts into your skin, leaving you with soft, youthful-looking skin that feels replenished, rejuvenated, and plumper.

Like all our other products, this facial serum is formulated without parabens or sulphates and is vegan and cruelty-free. For best results, gently massage using upward strokes every day for a younger and fresher appearance. Remember to follow it up with a hydrating moisturizer to seal everything in.