

Protective action for reduction of skin damage due to pollutants


Targets on diminishing fine lines, age spots and signs of skin fatigue for tighter, younger-looking skin


Formulated with fruit-based AHAs, renowned for skin polishing properties


Smooth application and quick absorption that delivers optimal hydration, moisture surge and care
- Take a few drops of the serum on the palm of your hands.
- Dot it across your face and neck area evenly.
- Gently massage onto face and neck with your fingertips, and let it absorb.
- Quick absorption occurs with instant hydration.
Key Ingredients


Hyaluronic Acid
A natural glycosamine, it is a form of polysaccharides which builds the connective tissue. HA has the tremendous ability to lock the moisture content on your skin by creating an impermeable layer. This in turn keeps it hydrated, soft, supple and plump. It also increases skin elasticity and boosts collagen production.


Niacinamide
Another name for Vitamin B3, Niacinamide is an essential Vitamin that helps lock skin moisture and protect it from pollutants. It builds keratin protein making the skin plump and healthy, diminishes skin rosacea, blotchiness, regulates oil production, treats hyperpigmentation and protects the skin from harmful UVA and UVB rays.


The Tangy AHA - Citric Acid
It is a plant-based AHA commonly used for skin conditions such as dry skin, wrinkled skin, and acne. Citric acid is known to brighten skin, minimise open pores and also increase new cell turnover by sloughing off dead skin cells. It also reduces signs of ageing, corrects dark spots and fine lines. Significantly brightens the skin.
All Ingredients
- Purified Water
- Abelmoschus Esclentus
- (Okra) Extract
- Allantoin
- Aluminium Starch
- Octenylsuccinate (dryflo PC)
- Benzyl Acohol
- Butyrospermum Parkii (Shea Butter)
- C15-19 Alkane (Emogreen L19)
- Cetostearyl Alcohol
- Carbomer (Carbopol 940)
- Disodium EDTA
- Emulsifying Wax
- Glycerin
- Withania Somnifera (Ashwagandha) Extract
- Hydrocotyl Centella Asiatica (Gotu Kola) Extract
- Lavandula Angustifolia (Lavender) Oil
- Moringa Oleifera (Sahjan) Extract
- Moringa Oleifera (Sahjan) Oil
- PEG-100 Stearate (Arlacel 165)
- Potassium Sorbate
- Sodium Benzoate
- Sodium Hydroxide
- Tamarindus (Tamarind) Indica Extract
- Theobroma Cacao (Cocoa) Butter
- Tocopheryl (Vitamin E) Acetate



Paraben free



Sulphate free
Vegan | Cruelty free
“Clean” Promise: Product is formulated without Parabens, SLS/SLES, Phthalates, Formaldehydes, Mineral Oil, Oxybenzone, Talc and Phenoxyethanol. Synthetic Fragrance (if any) is below 1% concentration.
Use within 12 months of opening.
Customer reviews
3 reviews for Urban Rani Facial Serum
With the increasing pollution nowadays, this facial serum has become a staple for
my skin. This is the first product to go on my sensitive skin after bath. My skin
now feels hydrated and smooth
My shield against pollution. Would recommend this to everyone.
The serum is super lightweight on the skin, absorbs in a jiffy. My skin looks
really nice and dewy after I apply it.
Since the time that I have purchased this serum it has been a part of my
night time skincare routine. And with time I have seen a difference in my
pigmentation
I have very sensitive skin and this one does not irritate it one bit. It has such a
calming effect and has visibly reduced my dark spots.
I really enjoy the texture of this serum, it is extremely lightweight and
penetrates very quicky without leaving any residue on the skin, giving it a soft and
dewy look.
I have very oily skin and this is one of those holy grail products that hydrates
my skin without making it oily and I sometimes skip my moisturizer after I apply this.
I normally don’t use serums but this one was suggested by a friend and I thought I would give this a try. Its really lightweight and smooth and has actually made my skin glow :). Definitely buying it again!
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