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Urban Rani Facial Serum

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Regular price $35.00 $35.00

A fruity tonic to reduce fine lines and blemishes for glowing skin

Lightweight skin serum formulated with fortifying plant-based AHAs, skin rejuvenating Vitamins B3 and C, luscious fruits and vibrant botanicals. Combats signs of skin fatigue due to pollution keeping skin dewy, soft and illuminated. A quick-absorbing formula that targets blemishes, dark spots and pigmentation, and imparts a youthful suppleness.


  • Targets visible signs of aging like fine lines and wrinkles
  • Reduces dark spots and pigmentation
  • Lightweight and sinks into the skin quickly, leaving no sticky residue
  • They gently exfoliate to reveal hydrated, glowing skin, reduces dullness and keeps it looking plump and youthful

Suitable For: All skin types

Net Content: 25 ml / 0.84 fl oz



  • Protective action for reduction of skin damage due to pollutants
  • Targets on diminishing fine lines, age spots and signs of skin fatigue for tighter, younger-looking skin
  • Formulated with fruit-based AHAs, renowned for skin polishing properties
  • Smooth application and quick absorption that delivers optimal hydration, moisture surge and care

How to use

  • Take a few drops of the serum on the palm of your hands.
  • Dot it across your face and neck area evenly. 
  • Gently massage onto face and neck with your fingertips, and let it absorb. 
  • Quick absorption occurs with instant hydration.


Purified Aqua, Glycerin, Niacinamide, Hyaluronic Acid, Xanthan Gum, Aloe, Barbadensis Leaf Extract, Benzyl Alcohol, Allantoin, Glycyrrhiza Glabra Extract, Moringa  Oleifera Extarct, Fragaria Vesca, (Strawberry) Fruit Extract, Punica Granatum, (Pomegranate) Seed Extract, Potassium Sorbate, Sodium Benzoate, Sodium Ascorbyl Phosphate, Avena Sativa (Oat) Meal Extract, Crocus Sativus (Saffron) Flower Extract, Borago Officinalis (Borage) Seed Oil, Rosa Centifolia (Rose) Oil, Citric Acid, Punica, Granatum (Pomegranate) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis, Vinifera (Grape) Seed Oil, Citrus sinensis (Sweet Orange) Oil, Tocopheryl (Vitamin E), Acetate, Argania Spinosa (Argan) Kernel Oil, Fragrance (less than 1%)


Customer Reviews

Based on 48 reviews
Kiruthika Subramanian
Lifetime customer

I learnt about this product after several conversations and after trying it for about 10months, hands down the best facial serum I have ever used. My skin looks healthy and glowing. I never knew I could have such a soft face until now. Thank you NM for this amazing creation. You got a life time customer, now deal with it :-)

Sara Harper
Love it!

One of the only things that helps keep my skin clean and even looking! Will be repurchasing forever

Sara Harper
Love it

I got this in a vegan subscription box and I've been hooked ever since. I think I've been using it for five months now and my skin is glowing!


Loved it


Hyaluronic Acid and Niacinamide work like wonders together and the results are visible within few days of use, I am very happy and satisfied with the product.

Additional Information

Vegan | Cruelty free

"Clean" Promise: Product is formulated without Parabens, SLS/SLES, Phthalates, Formaldehydes, Mineral Oil, Oxybenzone, Talc and Phenoxyethanol. Synthetic Fragrance (if any) is below 1% concentration.

Note: We care about your allergies. Please be advised that this product may contain nut extracts.

Use within 12 months of opening.

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Urban Rani Facial Serum

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